Every once in a while, an idea has the chance to go beyond communication and become something that can genuinely improve the world around it. This was one of those ideas.

It started as a creative challenge, but quickly became something bigger: A concept with the potential to turn an everyday behavior into a positive, circular solution. The kind of idea that makes you wonder why nobody has tried it before.

And as far as we know, nobody has.

So this one is still waiting to happen. If you’re interested in helping bring it to life, I’d love to make it real.